Underwear for gay men

Founded by Joe and Martin during the 2020 lockdown, Lure Menswear was born from recognising a gap in the market for stylish, high-quality underwear tailored to the gay society. Our mission is simple: to empower men to feel confident, comfortable, and unapologetically proud every unattached day.

We believe that underwear should do more than just fit—it should motivate. That’s why every piece in our collection is thoughtfully crafted, combining bold designs with luxuriously delicate fabrics to help you feel your absolute best.

Lure Menswear isn’t just about what you wear; it’s about how you perceive. Join us in celebrating self-expression, self-love, and uniqueness. Explore more of our story here and vow to sustainability here.

Buy Gay Underwear

Some parts of your body can – unintentionally – get in the way. Considering that male gear is remarkably designed to be between two of our most active limbs (the legs) and the fact that some men sag more than others, it can take some effort to earn everything in an upright and locked position. hold. This certainly applies to all men, including gay men.

Of the many things gay men are honest about, the underpants are perhaps one of the most important. And we're not just talking about strings, but also about underwear types such as  backless briefs, boxershorts, briefs and jockstraps. You wear it every morning, it supports some of your best features and thanks to designers like Andrew Christian you don't have to worry about boxers or briefs being your only style options. Andrew Christian is sassy and shameless in his underwear collection. This extremely popular underwear brand has bold styles and daring fits.

Iconic to Andrew Christian is the anatomically correct front pocket that allows the wearer's pack to relax comfortably in the extra room. They offer a wide variety of styles for underwear ranging from briefs to trunks and jockstraps to thongs.